Smoothie Market

The market for smoothies in Canada is vastly growing. While the fast-food segment grows at about 5% a year the juice and smoothie bar market is growing at a rate of over 25% a year. The market in the states is already huge, an industry that tops more then a 1 billion dollars a year. There is a great need for health conscious people to have something available to them on-the-go. Place's like McDonald's, Burger King, Taco Bell, KFC, etc. offer quick and comparatively inexpensive meal choices for people who need to eat quickly on lunch breaks. But the food these fast food giant's offer isn't good for you. People today understand the importance of being healthy which starts with eating healthy. But still people don't always have the time to go home and cook themselves something healthy. That is why I believe place's like Booster Juice are doing so well because it offers these healthy choices and can fit in with your time constraints. I believe that place's like Booster Juice will see a great amount of growth in the next few years because more and more people are becoming health conscious.

Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Chapter 6 Writing Process Phase 3. Business Communication (Sixth Canadian Edition ed., pp. 175-176,186). USA: Nelson.