Future Outlook

Booster Juice has expansion plans into Brazil with 2 new locations opening in Curitibia, Brazil. The CEO of Booster Juice, Dale Wishewan believes that it will be a great way to gain brand recognition in Brazil as the population is a lot smaller at 1.8 million compared to Rio De Janeiro at a population of 10 million. He also believes that the brand will do well because Brazil will be holding the 2014 FIFA World Cup as well as the 2016 Summer Olympics. There is also hope that they will open locations in The United Kingdom as well as Qatar in the near future. Dale Wishewan states that his goal has always been for Booster Juice to be an international company and is cautious in only starting to enter 2 to 3 international markets a year to start brand awareness. In my opinion this is also to be able to test the market and not go to far expanding into new markets if things don't go so well.

Booster Juice jets off to Brazil - Sherwood Park News - Alberta, CA. (n.d.). Sherwood Park News - Alberta, CA. Retrieved February 27, 2012, from http://www.sherwoodparknews.com/ArticleDisplay.aspx?e=3442782