History

The idea for Booster Juice was created when the co-founders of Booster Juice as well as good friends Dale Wishewan and Jon Amack went on a camping trip in Oregon. They were talking about the American market for smoothies and how it was growing and wondered if there were any smoothie company's in Canada. The answer was no not yet and from there they decided that they would be the first to introduce a smoothie company to Canada. After their trip they returned to Canada and Dale began to study the Canadian market of fruit juices. A few month's later he bought a bunch of blenders, fruit and other equipment and started to make smoothies out of his garage and basement. He started experimenting with different fruits and recipes and had friends and neighbours come and test his products. He spent 5 months working almost 18 hours a day experimenting and perfecting his recipes. In November of 1999 the first store was opened in Sherwood park in Edmonton. All though it was hard to make a profit during the Canadian winter months Dale kept at it and in January he had received some inspiration from a customer that had driven a long way from his home with his family just for Dale's smoothies. This gave Dale the confidence that the business would be successful in the long run. Dale and Jon decided to expand the business by creating franchises which became very successful. Thus began the expansion of Booster Juice. In 2003 they entered the US Market. In 2007 there were over 50 stores across Canada and the following year over 100 stores from coast-to-coast. As success continued they decided to expand internationally. Currently there are 254 Booster Juice locations in Canada, 200 in USA, 15 in India, 4 in Mexico, 3 in Saudi Arabia and 2 in The Netherlands.

2003., East, i. r., products, s. o., juice., Today, s. f., & alone., t. c. (n.d.). Booster Juice | Grocery.com. Grocery Stores, Manufacturers, Brands, Breaking News | Grocery.com. Retrieved February 27, 2012, from http://www.grocery.com/booster-juice/