World Record

In the Sunrise Shopping Center in Kitchner, Ontario a local Booster Juice store broke the current world record for the largest smoothie made. It took 7 blenders, over 3.5 hours of blending and 195 gallons of smoothie to make which greatly surpass' the old record of 88 gallons. The raised $1000 for the Canadian Cancer Society by selling the smoothie after the event in 24oz cups.





Junk Food News - BOOSTER JUICE SMOOTHIE - Burgers, Pizza, Hot Dogs, Tacos, Fries, Candy, Fast Food. (n.d.). Junk Food News - Burgers, Pizza, Hot Dogs, Tacos, Fries, Candy, Fast Food. Retrieved February 27, 2012, from http://www.junkfoodnews.net/Booster-Juice-Smoothie.htm

Celebrity Endorsements

Toronto Blue Jay's Jose Bautista signed a new sponsership agreement with Booster Juice for 4 years. The deal will have the Major League Baseball player appear in a national billboard campaign as well as a commercial to promote Booster Juice. Below I have included a link to his commercial.

Booster Juice partners with Jays’ Bautista | Marketing Magazine. (n.d.). Marketing Magazine. Retrieved February 27, 2012, from http://www.marketingmag.ca/news/marketer-news/booster-juice-partners-with-jays%E2%80%99-bautista-33060

Booster Juice Jose Bautista Commercial. - YouTube . (n.d.). YouTube - Broadcast Yourself. . Retrieved February 27, 2012, from http://www.youtube.com/watch?v=hix3nFivA-4

How to own your own Booster Juice

To own your own Booster Juice there is a number things you must do. You will have to pay the amount that it will cost to start the business in the location you choose but also consented by Booster Juice. Booster Juice will design the store using their own plans and architects. They will pay for all permits required to build-out the location. They will hire and pay all contractors. They will supply the store with the furniture, fixtures, equipment, software and hardware, paper products, signs, utensils, and tools required to start the business. They will also deliver 3 to 4 days worth of supplies of perishable goods necessary to open the business. If you already own a smoothie store you can convert to a Booster Juice for a fee and they will do the same as they will if you already starting your own location. There is a fee of $30 000 to start your own Booster Juice and $20 000 fee for every additional store you decide to open. The fee to convert to a Booster Juice is $15 000.  You will have to pay 6% of the business' income as a royalty fee. Once you have started you will then be given 12 day's of training at the Booster Juice head office in Edmonton, Alberta.

Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Chapter 6 Writing Process Phase 3. Business Communication (Sixth Canadian Edition ed., pp. 175-176,186). USA: Nelson.

Company. (n.d.). Booster Juice: UFOC. FREEFranchiseDocs: The Ultimate Free Franchise Resource and Document Center. Retrieved February 27, 2012, from http://www.freefranchisedocs.com/booster-juice-ufoc.php

Boosters

Booster Juice offers a variety of different supplements that they call Booster that you can add to your smoothies below are a list of them :

Energy Booster: contains north american ginseng
Warrior Booster: contains echinacea, goldenseal, rosehip and maltodextrin
Wilderness Booster: contains spirulina, wheat sprout, wheat grass, barley grass, alfalfa, oat gras, beet fructose and maltodextrin
Combo Booster: contains rosehip, flax, lecithin, broccoli, carrot, citrus bioflavenoids and alfalfa
Fibre Booster: contains wheat bran
Fusion Booster: contains kola nut, hawthorn berry, citrus aurantium, lecithin, barley grass and maltodextrin
Coconut Booster: not a regular booster added to speciality smoothies to add coconut flavor
Power Booster: contains creatine monohydrate and maltodextrin
Go Girl Booster: contains aquamin S
Boogle Booster: contains ginko biloba extract, bilberry leaf, phosphatydydlserine and maltodextrin
Protein Booster: contains isolated soy protein

Booster Juice. (n.d.). Booster Juice. Retrieved February 27, 2012, from http://www.boosterjuice.com/

Products

Booster Juice offers a wide variety of Smoothies as well as other items such as fresh juices and healthy food choices below are a list of their products and the contents of them:

Smoothies

• bananas-a-whey: bananas, vanilla frozen yogurt, pineapples, skim milk and whey protein powder
• strawberry storm: cranberries, strawberries, rasberries, vanilla frozen yogurt and whey protein powder
• ripped berry: blueberries, rasberries, cranberries, vanilla frozen yogurt, skim milk, honey and whey protein powder
• marathon: cranberries, strawberries, bananas and yogurt along with soy protein and energy and combo boosters
• terminator: oranges, strawberries, bananas, yogurt and 2X warrior booster
• sonic soy: blueberries, strawberries, vanilla yogurt with soy protein and wilderness booster
• strawberry sunshine: strawberries, passion fruit, guava, bananas and yogurt
• very berry: cranberries, strawberries, rasberries, blueberries and yogurt
• the original: double strawberries, oranges, bananas and yogurt
• mango hurricane: peaches, guava, passion fruit, strawberries and yogurt
• tropical tornado: pineapples, mangos, bananas, strawberries and yogurt
• pineapple freeze: pineapples, bananas, strawberries and vanilla frozen yogurt
• citrus swirl: pineapples, oranges, strawberries, bananas and yogurt
• orangesicle: oranges and vanilla frozen yogurt
• funky monkey: bananas, chocolate soymilk and vanilla frozen yogurt
• canadian colada: pineapples, coconut, bananas and vanilla frozen yogurt
• berry cream sensation: blueberries, strawberries, guava, passion fruit and vanilla forzen yogurt
• rasberry rapture: rasberries, cranberries and vanilla frozen yogurt
• banana beach: bananas, mangos, passion fruit, guava and yogurt
• soymilk slam: vanilla soymilk, honey, strawberries and bananas
• cranberry crave: cranberries, strawberries, bananas and yogurt
• high impact acai: acai, cranberries, rasberries, skim milk, vanilla frozen yogurt and whey protein powder
• mind over matcha: matcha green tea powder, vanilla soymilk, blueberries, vanilla frozen yogurt and whey protein powder
• pomegranate punch: pomegranate, strawberries, rasberries, bananas, vanilla frozen yogurt and whey protein powder
• brazilian thunder: acai, strawberries, rasberries, bananas and yogurt
• pomegranate passion: pomegranate, strawberries, rasberries and vanilla frozen yogurt
• matcha monsoon: matcha green tea powder, vanilla soymilk and vanilla frozen yogurt

Juices

• orange, apple, carrot: oranges, apples and carrots
• ginger hammer: apples, carrots and ginger
• red sunrise: carrots, apples and beets
• green hornet: spinach, parsley, celery and carrots
• maui juice: pineapples and oranges
• taihiti squeeze: strawberries, apples and oranges
• custom creations: allows you to choose your own mix

Shakers

• Wheatgrass
• Acai NRG shaker                                           
• Matcha shaker

Food

• quesadillas
• chicken panini
• vegetarian panini
• tuna wrap
• greek vegetarian wrap
• egg scrambler wrap
• chipotle steak panini
• sweet red pepper basil steak panini
• chipotle steak wrap
• sweet red pepper basil steak wrap
• steak and egg scrambler wrap
• booster bakes

Booster Juice. (n.d.). Booster Juice. Retrieved February 27, 2012, from http://www.boosterjuice.com/

Future Outlook

Booster Juice has expansion plans into Brazil with 2 new locations opening in Curitibia, Brazil. The CEO of Booster Juice, Dale Wishewan believes that it will be a great way to gain brand recognition in Brazil as the population is a lot smaller at 1.8 million compared to Rio De Janeiro at a population of 10 million. He also believes that the brand will do well because Brazil will be holding the 2014 FIFA World Cup as well as the 2016 Summer Olympics. There is also hope that they will open locations in The United Kingdom as well as Qatar in the near future. Dale Wishewan states that his goal has always been for Booster Juice to be an international company and is cautious in only starting to enter 2 to 3 international markets a year to start brand awareness. In my opinion this is also to be able to test the market and not go to far expanding into new markets if things don't go so well.

Booster Juice jets off to Brazil - Sherwood Park News - Alberta, CA. (n.d.). Sherwood Park News - Alberta, CA. Retrieved February 27, 2012, from http://www.sherwoodparknews.com/ArticleDisplay.aspx?e=3442782

History

The idea for Booster Juice was created when the co-founders of Booster Juice as well as good friends Dale Wishewan and Jon Amack went on a camping trip in Oregon. They were talking about the American market for smoothies and how it was growing and wondered if there were any smoothie company's in Canada. The answer was no not yet and from there they decided that they would be the first to introduce a smoothie company to Canada. After their trip they returned to Canada and Dale began to study the Canadian market of fruit juices. A few month's later he bought a bunch of blenders, fruit and other equipment and started to make smoothies out of his garage and basement. He started experimenting with different fruits and recipes and had friends and neighbours come and test his products. He spent 5 months working almost 18 hours a day experimenting and perfecting his recipes. In November of 1999 the first store was opened in Sherwood park in Edmonton. All though it was hard to make a profit during the Canadian winter months Dale kept at it and in January he had received some inspiration from a customer that had driven a long way from his home with his family just for Dale's smoothies. This gave Dale the confidence that the business would be successful in the long run. Dale and Jon decided to expand the business by creating franchises which became very successful. Thus began the expansion of Booster Juice. In 2003 they entered the US Market. In 2007 there were over 50 stores across Canada and the following year over 100 stores from coast-to-coast. As success continued they decided to expand internationally. Currently there are 254 Booster Juice locations in Canada, 200 in USA, 15 in India, 4 in Mexico, 3 in Saudi Arabia and 2 in The Netherlands.

2003., East, i. r., products, s. o., juice., Today, s. f., & alone., t. c. (n.d.). Booster Juice | Grocery.com. Grocery Stores, Manufacturers, Brands, Breaking News | Grocery.com. Retrieved February 27, 2012, from http://www.grocery.com/booster-juice/

Smoothie Market

The market for smoothies in Canada is vastly growing. While the fast-food segment grows at about 5% a year the juice and smoothie bar market is growing at a rate of over 25% a year. The market in the states is already huge, an industry that tops more then a 1 billion dollars a year. There is a great need for health conscious people to have something available to them on-the-go. Place's like McDonald's, Burger King, Taco Bell, KFC, etc. offer quick and comparatively inexpensive meal choices for people who need to eat quickly on lunch breaks. But the food these fast food giant's offer isn't good for you. People today understand the importance of being healthy which starts with eating healthy. But still people don't always have the time to go home and cook themselves something healthy. That is why I believe place's like Booster Juice are doing so well because it offers these healthy choices and can fit in with your time constraints. I believe that place's like Booster Juice will see a great amount of growth in the next few years because more and more people are becoming health conscious.

Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Chapter 6 Writing Process Phase 3. Business Communication (Sixth Canadian Edition ed., pp. 175-176,186). USA: Nelson.

Founders - Dale Wishewan And Jon Amack

Before they were the Co-Founders of the major franchise Booster Juice, Dale Wishewan and Jon Amack had other plans for their lives. Here is an insight into the the lives of the co-founders before they created Booster Juice.

Dale Wishewan was born and raise in Waskatenau, Alberta. He had always wanted to be a Major League Baseball player every since he was a boy. He even got a scholarship to the Portland State University in Oregon for baseball. At this university he was also taking a mechanical engineering program. He soon realized that he wasn't destined for baseball as he felt wasn't as good as some of the pro's so he decided to end that dream. After University he went and worked for a company called Edmonton Exchanger where he worked in international technical sales. It was there that he learned a lot about business from the founder of Edmonton Exchanger, Henry Gusse. Dale believed that someone needed to start a healthy alternative to the fast food market and on a camping trip with a good friend of his, Jon Amack they came up with the idea to start a smoothie company in Canada. Dale did very well on the stock market and his friend Jon aso was very successful in his own business so they put there money together for the start up funds to create booster juice. Not as much is known about Jon Amack. We know that he and Dale met at the University of Portland because they were both in the mechanical engineering program. We also know that Jon asked dale how the smoothie market was doing in Canada on a camping trip they went on together and explained to Dale the popularity and success of different company's in the states. And that the 2 were always business savy as even before the graduated they were doing very well importing Viper security car alarm systems to Canada. Neither of them had any restaurant experience prior to opening Booster Juice.

                                                        Dale Wishewan and Jon Amack

Beverage entrepreneur a natural booster - Business Edge News Magazine Archives. (n.d.). Local Business News - Business Edge News Magazine. Retrieved February 27, 2012, from http://www.businessedge.ca/archives/article.cfm/beverage-entrepreneur-a-natural-booster-6085

Booster Juice fuels rapid business expansion - Business Edge News Magazine Archives. (n.d.). Local Business News - Business Edge News Magazine. Retrieved February 27, 2012, from http://www.businessedge.ca/archives/article.cfm/booster-juice-fuels-business-expansion-995

Booster Juice is one of the fastest growing juice bar companies in all of Canada. It was founded by a Canadian by the name of Dale Wishewan and and an American by the name of John Amack who met in a school in Oregon. They recognized that the juice and smoothie bar market was growing in the United States and wanted to be the first to penetrated the market in Canada. Their belief was that quality products would out weigh profits in the long run to grow a business. The opened there first store in Edmonton in 1999 and now has over 170 Booster Juice locations worldwide.

Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Chapter 6 Writing Process Phase 3. Business Communication (Sixth Canadian Edition ed., pp. 175-176,186). USA: Nelson.